Case Study: Meta Site Speed + Castlery

Key optimizations:

  • Reduced Speed Index by 73% & reduced blocking time by 87%

  • Reduced Time to Interactive by 69%

  • Only using necessary tracking script

  • Sizing down images for mobile 

Performance:

  • Mobile speed score increased from 20 to 43

  • Impressions remained stable, Link Click to LPV rate increased by 7%

  • Results increased by 42%

  • CPR decreased by 30%

  • CVR increased by 40%

meta site speedAngela Shatashwili