Key optimizations:

• Reduced Lead Contentful Paint by 79% & reduced blocking time by 36%

• Resizing images without sacrificing quality

• Hosting videos / GIFs instead of directly embedding in the page

Performance:

• Mobile speed score increased from 20 to 49

• Impressions remained stable

• Purchases increased by 8%

• CPP decreased by 8%

• ROAS increased by 6%

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Key optimizations:

• Reduced Speed Index by 73% & reduced blocking time by 87%

• Reduced Time to Interactive by 69%

• Only using necessary tracking script

• Sizing down images for mobile

Performance:

• Mobile speed score increased from 20 to 43

• Impressions remained stable, Link Click to LPV rate increased by 7%

• Results increased by 42%

• CPR decreased by 30%

• CVR increased by 40%

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